Everyday beauty for women of color

From our original nude lipsticks to eyeshadow palettes to blushes, each of our makeup products is perfectly pigMented to match your skin tones. We want all women, from light to tan to dark skin tones, to feel like they have makeup that actually works for their complexions, so we’ve created the shades to help accomplish that.

It’s a match made in heaven. Our ultra-hydrating formula is lightweight and buildable, giving you the coverage you need with the natural finish you love. 

Blendable, buildable, and most importantly pigmented, the Make You Blush collection allows you to sculpt and create perfectly flushed cheeks.

This shade bears our namesake because it represents everything we love about a nude lip: it’s a fully pigmented, multi-dimensional blend of brown, purple, and pink.

One night over a glass of pinot, we sat down and asked ourselves why it was so hard to find the perfect nude lipstick. That conversation sparked an idea, and that idea became the brand we are building today

A collection of deeply pigmented, high-shine nude shades. This 3-polish set features an opaque pigment that won’t fade or chip. Our nail polish is fragrance free and verified 10 free.

Our Everyday Eyeshadow palette was designed with your melanin in mind, and this ultra-chic, slim-fit packaging makes it much easier to take on-the-go.

Mented Mini

The Mented Mini is the ultimate beauty accessory for the girl on the go! It’s the perfect size for carrying lipstick, balm, IDs and credit cards – you’ll never have to dig through a crowded purse again.


Everyday beauty for women of color

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